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is your website holding you back?

Market research has shown that up to 85% of home buyers will review listings on multiple realtor sites before deciding which agent they want to connect with. With the advent of template-based website platforms, prospective home buyers often find themselves looking at cookie-cutter versions of the same content —over and over again. The good news is that there are solutions that can make your website not only stand out from the rest, but successfully engage visitors and convert them into clients!

So why do so many realtors settle for cookie-cutter websites with unengaging, generic content? Perhaps the most prevalent (and most acceptable) reason is that agents are too busy chasing transactions to think much about how their website is performing. But let’s take a look at some other common concerns and misconceptions:


"A custom website is too expensive!"

While it can be true that the initial design and development phase may seem initially more expensive, a savvy realtor looks at the big picture and a more strategic, 3 to 5 year growth plan. Over time, the initial development costs are easily recouped and the carry cost going forward can be as low as a third of what their old web infrastructure cost.


"Custom websites are too complex!"

Given that every agent’s business is unique, the point of a custom website is to address the specific concerns of your business model and its target audience through the integration of a wide range of features and functionality that simplify and automate the day-to-day operations of the site.

“My website is doing just fine!”
“My website is doing just fine!”

Is it really? If so, congratulations. However, the vast majority of cookie-cutter websites compete directly with each other for search rank and authority. After all, if Google sees that 100 agent websites in a given market have almost identical content and structure, how can it possibly rank them properly? This is one of several reasons that so many agent sites only appear several pages down in search results.


“I don’t have time to generate unique content!”

While this may be true, is it a good enough excuse? On the internet, content is king. Abundant, fresh, and relevant content is the key to organic search growth and when paired with useful functionality it is the key to visitor conversion. So, if you want your website to perform like the tool it was meant to be, you’ll need a stream of fresh content.

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Website Development

Web development is the art of crafting digital experiences through dynamic websites and web applications that engage users, deliver information, and facilitate interactions. We harness a variety of tools, languages, and frameworks to breathe life into static web pages, transforming them into dynamic, responsive platforms that adapt to users' needs. From front-end design, where aesthetics and user experience reign supreme, to back-end coding, where databases, server logic and AI power functionality, web development is a multidisciplinary journey where creativity meets technology.

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RESO & IDX Integration

Integrating IDX (Internet Data Exchange) and RESO (Real Estate Standards Organization) property feeds is akin to architecting a seamless bridge between the digital realm and the real estate market. It's about weaving together intricate data streams from various sources - MLS databases, property listings, and agent portfolios - to empower users with comprehensive, up-to-date information on available properties. We leverage APIs and data normalization techniques to synchronize and harmonize disparate datasets, ensuring consistency and accuracy across platforms.

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Customer Relationship Management

CRM systems facilitate interactions between a business and its clientele. This is where leads are nurtured, relationships are cultivated, and transactions are streamlined. As developers, we often integrate CRMs into web platforms to orchestrate personalized experiences, leveraging customer data to tailor content and services to individual preferences. From managing contacts and tracking interactions to automating workflows and analyzing performance metrics, CRMs empower businesses to optimize their sales and marketing efforts, driving growth and fostering long-term customer loyalty.

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Google Workspace Solutions

Google Workspace is valuable and cost-effective toolkit for business in the digital world, offering a comprehensive suite of productivity tools designed to streamline collaboration and enhance efficiency. With Google Workspace, teams can seamlessly communicate, co-author documents in real-time, and manage projects from anywhere, on any device. From Gmail's intuitive email interface to Google Drive's robust file storage and sharing capabilities, each component of the Workspace ecosystem plays a crucial role in fostering seamless workflows and driving productivity.

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Search Engine Optimization & Marketing

SEO and SEM are the twin engines that drive visibility and traffic to digital assets. SEO focuses on optimizing website content, structure, and keywords to improve organic search rankings, ensuring that the site appears prominently in search engine results pages. On the other hand, SEM involves paid advertising strategies like Google Ads to instantly boost visibility and attract targeted traffic. Together, SEO and SEM form a dynamic duo, enhancing the online presence of businesses and increasing their chances of being discovered by potential customers.

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Social Media Marketing

Social media marketing provides opportunities to engage, connect, and build communities. It's not just about broadcasting messages; it's about fostering meaningful interactions, cultivating brand identity, and nurturing customer relationships. We integrate social media functionalities into web platforms, enabling businesses to amplify their reach, drive traffic, and generate leads. From sharing content and running targeted ad campaigns to leveraging user-generated content and monitoring feedback, social media marketing empowers businesses to stay relevant, responsive, and resonant in the ever-evolving digital landscape.

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General IT Consulting

Serving as guides in navigating the complex terrain of businesses technology. we can offer invaluable expertise and strategic guidance to optimize IT infrastructure, streamline processes, and maximize efficiency. We assess current systems, identify opportunities for improvement, and provide tailored solutions to address specific needs and challenges. Whether it's implementing new software, enhancing cybersecurity measures, or migrating to new platforms, we'll leverage our deep industry knowledge to empower your businesses to adapt, innovate, and thrive in the digital age.

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don't miss the latest developments over at proptek!
  • Real Estate Standards Organization
  • Internet Data Exchange
  • WordPress
  • Expression Engine
  • PHP
  • Javascript
  • JQuery
  • MySQL
  • SASS
  • Google Workspace